7 Trends Redefining Indian Apparel

Indian consumers and their apparel preferences are gradually changing, which in turn is altering the shape and size of the apparel business. Indian apparel which was deeply rooted to the immensity and richness of Indian culture is now aligning itself to more refined and globally on-trend fashion. Contemporary Indian apparel has more variations and segments today than ever before. From a limited wardrobe a decade back, it is now classified into formal, semi-formal, casual, active, sports, ethnic, seasonal, leisure, party wears, and more. This shift is due to the changing demographic and psychographic profile of the Indian consumers and is supported by the apparel market which is increasingly shifting away from tailor-made to readymade clothing and growing in size catalyzed by the entry of global retailers and brands.

The Indian consumer which comprises of the largest Gen Y population of the world with a median age of 27 years is also evolving in its shopping habits and buying behavior. The new Indian consumer prefers branded apparel over unbranded due to his/her inclination towards a better lifestyle and willingness to try out new on-trend fashion.

With India’s economy expected to grow at almost 8% CAGR, over the next decade, the per…