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AI and the Future of Streaming Media

AI and the Future of Streaming Media

This article talks about how streaming, AI, and immersive technologies are reshaping media creation, distribution, monetization, and competition across the global entertainment industry.

June 9, 2026 9 min read Communication Services
AI and the Future of Streaming Media

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I graduated in Computer Science, and I have been working in the IT industry for more than 2 decades now. I started my career as a software developer and have played various roles till this stage in my career. I have done product engineering, project & program delivery, and have managed distributed cross-geo teams. I have worked across various industry verticals and am currently working as a director of engineering with GlobalLogic's Media & Entertainment delivery unit. I am responsible for managing several engineering teams across the media spectrum, building products from content creation to distribution for several broadcasting & streaming customers. Watching the trend of streaming taking precedence over traditional broadcasting and being part of the technology backbone development for the streaming platforms has really been a fascinating experience. I am excited to see the impact AI is going to create on the M&E space. AI is going to unlock the implementation of a lot of use cases that were commercially not feasible to implement earlier.

Q2. How is the transition from traditional broadcasting to streaming reshaping…

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