AI-Driven Personalization in Retail

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am an accomplished Sales Manager with over 20 years of experience, primarily in B2B sales management, commercial planning, and client relations. I have a strong record of leading sales teams, developing international sales networks, and implementing strategic initiatives to achieve consistent growth targets.

My expertise lies in:

Industry Experience

The provision of equipment (particularly during my tenure at Hendi GmbH, a reputable provider of food service equipment) and the food and beverage industry (particularly pasta and preserved goods).

Sales Leadership

I am the sales manager at Pastificio Tamma Srl—Gruppo Aldino Srl. I oversee domestic and international brand expansion and manage a network of 10 sales agents.
International Sales

In my previous area sales manager role at Hendi GmbH in Austria, I managed specialized retailers and cash-and-carry clients, achieving over 30% sales growth.

Before that, I spent more than 17 years at Iposea Srl, advancing from Sales Manager Assistant to Head of Logistics and ultimately Sales Manager, handling major retail, Ho.Re.Ca., and food service clients in Italy and abroad.

Q2. What is the projected growth of the AI-driven…