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Automating With Purpose

Automating With Purpose

The article explores two-wheeler industry dynamics, covering R&D innovation, sustainability, AI-driven manufacturing, shifting consumer trends, EV competition, and strategic considerations for investment and collaboration.

July 17, 2025 5 min read Consumer Discretionary
Automating With Purpose

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am an R&D engineer with over a decade of experience in Chassis systems, including the functional development of Suspension, Brakes, and Wheels, particularly for two-wheeler projects.

Alternative thinking and, hence, innovation have always driven me, and as a result, I have three patents to my name that have not only resolved technical challenges but also obtained Cost benefits.

Over the last couple of years, I have transitioned into a Product Leadership role, where my responsibilities include overall Project Delivery, considering both Quality and Cost parameters.

My current role includes reviewing technical incompatibilities on a weekly basis, helping to resolve them through interaction with key stakeholders inside and outside of R&D. I ensure vehicle build and testing, consolidate key escalation points for higher management review every month, and thereby ensure that no roadblocks exist for smooth project progress.


Q2. How is the industry addressing sustainability beyond electrification—such as in materials, manufacturing, or lifecycle management?

With rising awareness of conservation globally, sustainability is inherently adopted by manufacturing industries.

Three key areas being addressed are controlled consumption, recycling, and energy…

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