Changing Home Buyer Trends
Post-pandemic homebuyers prioritize health, safety, and wellness—seeking spacious, tech-enabled, contactless homes with better connectivity and green spaces. Developers respond with smarter, cleaner designs that redefine comfort, convenience, and the true meaning of “home.”
On a bright sunny day, Sunil is headed home from a quick grocery run. Lost in thoughts, he is walking towards his rental apartment thinking about how he has been working from home for over 15 months now. His company has institutionalized WFH and working from the office seems unlikely in the foreseeable future.
As he approached the entrance of his building, he realized that the security guard is nowhere to be seen and people are moving in and out of the building of their own accord. He sighs at the absence of screening protocols in his apartment building. He chooses to take the stairs instead of the lift, thinking to himself if it is time to invest in a new house or property.
This sounds familiar, doesn’t it? The post-COVID world has witnessed a definitive shift in home buyer behavior. Facilitated by low interest rates, enhanced affordability, a much realistic pricing model and fuelled by the need for a safe haven, there is a rise in demand for ready-to-move-in apartments from corporate and institutional developers.
The deciding factors while purchasing property have also changed. Buyers are now more focused on safer indoor environments, with a renewed emphasis on health,…
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