Demand-Driven Logistics: Direct To Consumer And The Last Mile

With retail storefronts under siege, the smart move for manufacturers is to strengthen direct consumer channels.

We can use network-based strategies to protect the business, get a better match to supply and demand, increase real-time responsiveness, and enable world-class logistics execution capabilities down to the last mile.

This will improve service levels, create a great customer experience, and increase loyalty and market share.

Is it possible to move to smaller order quantities and decrease costs simultaneously?

Yes, as long as real-time network visibility and collaboration are used to reduce variability for all trading partners and eliminate information lead times across all tiers and echelons in the supply chain.

How COVID-19 is Changing Business

Consumer-driven needs and behavioral shifts have generated a rapid and ongoing shock to most supply chains.

This is causing many companies to re-evaluate the architecture of their supply chains to adapt to the current conditions and mitigate future vulnerabilities. This shift has also created structural change in supply chain networks, which will also change business processes.

Government-mandated quarantines have driven a global increase in ordering food, groceries, medicines, and other essential needs online.

Even for non-essential goods, businesses have seen an enormous surge in e-commerce. Where consumers…