Transforming Agribusiness: Digital, Sustainable, Resilient

Q1. Could you begin by providing a brief overview of your professional background, specifically highlighting your expertise in the industry?

My career in agribusiness has taken me through key areas such as seed management, technical field support, and the commercial direction of fertilizer and agrochemical portfolios across Coahuila, Chihuahua, and Durango. This mix of technical and commercial experience has shaped a well-rounded understanding of growers’ needs and regional production dynamics.

As Sales Manager at Agricenter Zevilla, I draw on this background to foster growth by building lasting relationships with growers, aligning our sales strategies with actual market trends, and driving innovation not only in our products, but also in logistics, service, and field support. I believe that true, sustainable growth begins with a deep understanding of the field and the ability to respond quickly and thoughtfully to its evolving needs.

Q2. What strategic priorities and technology investments should banking leaders focus on to transform credit risk management into a competitive advantage and build resilience against financial shocks and regulatory changes?

Today, agribusinesses are navigating a rapidly changing landscape shaped by several key forces:
•Significant price swingsin global fertilizer and input markets require us to be more flexible and…