Dubai Property Portals Overview In August 2021
The UAE property market is now a duopoly between Bayut-Dubizzle and Property Finder. Houza emerges as a new challenger, while Luxhabitat, Nomad Homes, and Fazwaz innovate in luxury and hybrid niches.
Traffic analysis & insights of the UAE property market
It's been too long since my last analysis! So, I think it's time for a quick overlook of my former focus market. As usual, I'd like to start with atraffic estimationfrom Similar web and later, I will mention several very interesting moves that happened last year. Let's check it out:
Facing a duopoly situation
Since my last analysis over a year ago,Bayut became the market leaderin traffic estimation for property portals. They have pretty impressive, estimated visits while keeping good engagement metrics: Just a 30% bounce rate, 4.78 pages per visit, and 3:47 average time on site. I can tell they've been doing a good job for a long time.
Property Finderhas now second place with pretty good engagement metrics as well (estimated by Similarweb): 41% bounce rate, 4.35 pages per visit, and 5:59 average time on site. Back in the days, I thought they already "won" the market with plenty of resources and doing things well. But in the online world, surely nothing is written in stone.
I includedDubizzletraffic as well, although they are a classifieds website with traffic for autos, jobs, and…
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