EMEA Labelling Trends: QR, AI, and Security

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

Heading EMEA New launch Labelling profile with similar experience in companies like P&G, Walmart & Diageo. Results-driven Initiative leader with 12+ years of experience delivering data-driven strategies across consumer goods, retail, and beverages industries. Proven expertise in driving business impact through analytics, stakeholder management, and process optimization. Adept at leveraging data to shape strategy, improve profitability, and enhance decision-making. Proficient in e2e Project management with specialization in Product & Packaging Design with Artwork Management. Strong leadership skills with a track record of managing high-performance teams and delivering actionable insights.

Q2. What labelling trends are you seeing across EMEA markets that reflect shifting consumer priorities—like demand for transparency, sustainability, or ingredient traceability?

Implementation of QR codes and Brand security features enhances the consumer experience and also ensures the consumer gets authentic products. Focus also on dedicated artworks rather than using stickers, which is also in the process for a better & enhanced consumer experience.

Q3. Are digital labelling initiatives (like QR-code-based e-labels or digital claim disclosures) gaining traction in EMEA markets?

Yes. QR code & ePIL QR codes are…