Emerging Demand And Disruption In Indian FMCG

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have over 17 years of experience in the FMCG industry. Over the years, I’ve worked with companies like Ferrero India, McCain Foods, Hell Energy, and Lindt. My primary strengths lie in managing distribution, expanding into new markets, and building robust sales teams. I’ve worked across general trade, modern trade, and e-commerce channels — mostly in North India. I’ve handled product launches, market penetration, and trade marketing, and I enjoy solving on-ground problems and building growth strategies that work.

Q2. Are there specific regions or segments where your products are gaining traction faster than expected?

Yes, definitely. I’ve seen strong and faster-than-expected growth in Tier 2 and Tier 3 towns, especially in North and East India. Consumers there are becoming more open to trying premium or healthier products, particularly in snacks and beverages. Improved retail infrastructure and digital influence are also helping brands like ours reach and engage with this audience better than before.

Q3. How is competitive intensity evolving in your category – are incumbents dominating, or are smaller, more agile players gaining market share?

Big players…