Evolving EV Customer Expectations

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I’m an automotive and EV professional with over 11 years of experience across Tata Motors, Bajaj Auto, Hero MotoCorp, and, more recently, with Euler Motors, where I’ve been closely involved in shaping product strategy, cost optimization, and corporate development.
Over the last few years, my work has increasingly focused on the electric mobility ecosystem — particularly on 3W cargo and fleet electrification, fundraising strategy, and investor relations. I combine operational depth with strategic and financial acumen to drive both business growth and capital efficiency.
Core Areas of Expertise
1. EV Market Strategy Product Development
• Deep understanding of India’s 2W, 3W, and 4W EV markets - from demand drivers, fleet adoption behaviour, and TCO economics to OEM-level technology transitions. Hands-on exposure to new product programs and platform development.
2. Cost Optimization Supply Chain Management
• Proven success in leading BOM cost reduction programs, leveraging in-house RCD, supplier collaboration, and localization initiatives.
• Experience in scaling production while improving per-unit economics and supplier terms through value engineering and sourcing strategies.
3. Corporate Development s Fundraise Execution
• Actively contributed…