EVs, Hybrids & The Lubricant Shift

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I bring over 25 years of rich experience across the FMCG and Lubricants industries, having worked with some of the most respected multinational brands in India. My career spans a diverse set of roles across sales, brand management, strategic marketing, sales strategy, and route to market. Over the last 10 years, I have held leadership positions with full P&L responsibility, driving business transformation, category growth, and brand innovation. This journey has equipped me with a strong understanding of both frontline execution and strategic thinking, enabling me to build high-performing teams, unlock new revenue pools, and steer businesses through dynamic market shifts.

Q2. How are the evolving trends in vehicle electrification and hybrid technology influencing lubricant product demand and portfolio evolution?

The rise of vehicle electrification and hybrid technology is undoubtedly reshaping the automotive landscape, but the impact on lubricant demand is more nuanced than it may initially appear. While these technologies are gaining ground, especially in urban and premium segments, the pace of transition—particularly in a diverse and cost-sensitive market like India—is slower than anticipated. It's a classic…