Flexing for Growth: Packaging’s Global Shift

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I’ve been working in the flexible packaging industry for over 12 years, with extensive experience in global sales and marketing. Over this period, I’ve had the opportunity to work across diverse regions, including the Americas, Europe, Africa, and Asia.
My expertise lies in understanding global market dynamics and emerging trends, and in developing business opportunities in line with them. I’ve also collaborated closely with leading global FMCG brands, which has given me a strong perspective on customer requirements and the industry's evolving expectations.

Q2. How are global demand trends for flexible packaging evolving across different regions (Africa, Europe, North America, Middle East)? Are certain regions growing faster, and why?

Global demand for flexible packaging continues to evolve, though the pace and drivers differ across regions. Europe is at the forefront of sustainability-led transformation, where stringent regulations and consumer preferences are accelerating the shift towards recyclable mono-materials and bio-based solutions, particularly in food, personal care, and pharmaceuticals. North America, while a relatively mature market, is seeing steady demand growth fueled by convenience-driven formats such as pouches and resealable packaging,…