Green Chemistry Drives Change in Water Treatment

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am an MBA finance gold medalist from IMI New Delhi (Year 1999). After a short stint in the Mumbai equity market, I joined Acuro Organics Limited in Delhi. I have been working in the water treatment chemicals industry since 2001. Over the years, I have developed marketing strategies, product portfolios, export market development, and branding at Acuro. Presently, I am the Director at Acuro Organics Limited, one of the leading players in water treatment chemicals in India.

Q2. What structural demand shifts are you seeing across water treatment, oil & gas, and agri-chemicals—and which segment is likely to outpace the others over the next 3–5 years?

I would like to answer separately for all three segments

Water Treatment -

This is a critical / crucial industry, because of the following factors

• Water scarcity and rapid urbanization are putting a strain on water resources.
• Regulatory tightening - both due to health concerns and due to rapid depletion of groundwater - the government is getting strict on water quality and stressing water recycling, particularly by industrial users
• This is…