How Food Service Builds F&B Brands

Vegit rapidly built its presence in India’s food industry, introducing instant potato flakes—a new concept locally—across HoReCa, manufacturing, and household segments, replicating the global success of instant mashed potato products.

October 21, 2021 30 min read Consumer Staples

Mr. Kishorilal who owns a namkeen manufacturing unit at Kanpur and a Catering Services at Lucknow has very less to worry about the increasing prices and less availability of Potato as he has completely switched over to Vegit Potato Flakes for manufacture of Bhujias and namkeens. Earlier he used to buy raw potatoes from the local mandis and then boil, peel and convert the same into mash before using it in namkeens. For his catering unit he has started the usage of Vegit Instant Snack Mixes for serving Snacks at all his catering functions. At home he had introduced Vegit to his wife Preeti who now on visits to Big Bazaar regularly buys Vegit Aloo Mash for using in Aloo Parathas and other mashed potato dishes and for her children she buys the Vegit Aloo Cheese Balls and Veg Cutlets. She has also discovered that many of her friends in the locality have also started using the Vegit products after they had seen the Product being demonstrated and sampled at various Big Bazaar and other Food Service Outlets.

This the building of Vegit in the Indian Market wherein within a short span of 3 years Vegit has established its applications…

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How Food Service Builds F&B Brands