India’s FMCG Growth Curve

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I’ve spent close to 15+ years in the FMCG sector, leading sales, marketing, and business transformation across multiple categories — Foods, Non-Foods, and OTC. My journey has been across leading Indian and multinational companies where I’ve had the opportunity to manage diverse portfolios, scale brands, and build high-performance teams across geographies.
Currently, at Patanjali Foods Limited, I lead Sales and Marketing for our Foods, Non-Foods, and OTC businesses, driving growth across general trade and retail channels. Over the years, my focus has consistently been on balancing brand building with execution —
ensuring we connect with consumers’ evolving needs while building scalable, profitable distribution systems.
What keeps me driven is the ability to look at business both from 30,000 feet and at the street level — understanding the pulse of our retailers, distributors, and consumers, and translating that insight into strategy and action.

Q2. How are evolving consumer preferences around health, sustainability, and authenticity shaping FMCG purchase decisions?

The Indian consumer today is far more aware, discerning, and experimental. Health and authenticity are no longer niche conversations — they’re…