India’s FMCG Market Shift
The article explores India’s FMCG sector trends: rapid premiumization, quick commerce growth, niche category expansion, regional challenges, health-focused consumers, and critical investor questions for navigating a dynamic marketplace.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
I started my career in 2002 after completing my Graduation from Calcutta University. I started as a sales officer at Agro-tech Foods and worked in Odisha. In Dec 2005, I Joined Nestle India in Kolkata as a Sales officer and in a very short span of 2 years I was promoted to sales executive and during my tenure with Nestle till 2012 I got one more promotion and worked in all the eastern states starting from west Bengal, Odisha, North-east and Bihar.
In 2012, I joined Parle Biscuits as Area Manager, taking care of 3 states, West Bengal, Bihar, and Northeast, and I was also instrumental in launching their snacks business under the brand " Parle fulltoss & Parle wafers ". I then moved to Bangladesh for 2 years, where I joined Pran-RFL group as their country manager in the confectionery business vertical and drove business to new highs. I worked directly in coordination with the Managing Director, and during this tenure, I got the opportunity to launch new product ideas in the Bangladeshi market. I was also…
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