Innovation and Tech in India’s Nutrition Market

Q1. Could you start by providing a brief overview of your professional background, with a particular focus on your expertise in nutraceuticals, nutrition solutions, commercial excellence, and go-to-market strategies?

I'm Arindam Biswas. I have worked with different pharmaceutical healthcare companies and nutrition companies for the last 26 years, across sales, marketing, business development, go-to-market, and commercial excellence domains. Of these, the last 17 years have been dedicated to the nutrition sector, where I held multiple leadership roles at Nestlé and Abbott Nutrition, including heading sales for pediatric nutrition and launching a new vertical in infant nutrition from the ground up.

I also worked as a marketer for diabetic and adult nutrition. For the last six years at Abbott, I served as Director of Commercial Excellence.

My responsibilities included go-to-market strategy, field force deployment, salesforce automation and excellence, capability building, and training interventions for the field force, making the team future-ready with digital initiatives, especially during the COVID period.

I also drove business analytics, linking insights to market trends and ensuring business compliance. My focus was on enhancing organizational productivity through various strategic levers and execution excellence, managing a team of 20 professionals.

Recently, I co-founded Zantus Life Sciences with two…