Logistics Trends & Digital Shifts
This article discusses evolving trends in container shipping and multimodal logistics, including digital transformation, network design, pricing strategies, and sustainability challenges in India.
Q1. You’ve worked in the shipping and multimodal logistics industry for over 24 years; could you start by giving us a brief overview of your roles and core responsibilities across sales, marketing, and intermodal operations?
Over the last 25 years, my career has taken me across the full spectrum of the shipping and multimodal logistics ecosystem—spanning container shipping, ICD/CFS operations, rail–road intermodal solutions, customer service leadership, and digital transformation. I’ve had the opportunity to work both on the frontline of commercial growth and within the operational core of large organisations, which has helped me build an end-to-end understanding of how trade flows, supply chains, and customer expectations truly come together.
I began my journey in documentation and customer service, which gave me a strong foundation in compliance, process discipline, and service quality. As I moved into sales and key account management roles with global carriers, I focused heavily on customer engagement, trade development, and revenue growth. During my time with INTTRA, for example, I led commercial expansion across India and Sri Lanka and played a key role in promoting early digital adoption in the industry—long before “digital transformation” became a mainstream priority.
My responsibilities grew significantly when I transitioned into…
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