MENA’s Fintech Boom: What’s Powering The Surge?

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am a Global Strategy and Excellence Lead at stc. Previously,I have worked as a Market Research and Strategy Consultant at IDC and was a Business Advisor at the Group CEO's office at ABHG, one of the largest investment companies in Saudi Arabia, within the Fintech and Emerging Tech space.

Prior to that, I also held a position as a Project Manager at e& Digital (Etisalat), in the UAE, where I was involved in end-to-end planning and execution of digital transformation projects across the country. I am experienced in Market Research, Strategy Development, Business Analytics, Financial Modelling, Project Management, and Entrepreneurship, within Fintech, IoT, AI, Cybersecurity, and Emerging Tech. I also co-founded 2 startups in the Fintech and EdTech space, and am highly self-motivated with leadership qualities complementing my innovative mindset.

Q2. Which are the most significant fintech market segments in MENA today contributing to rapid growth, and which segments hold the greatest potential over the next 3–5 years?

The fintech market in the MENA region is continuously growing and evolving. Over the last few years, the number…