Navigating India’s Changing EV Landscape
The article explores evolving consumer preferences in India’s automotive sector, focusing on EVs, hybrids, and ICE vehicles, and highlights challenges in affordability, resale, and long-term industry strategy.
Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?
I am a full-time journalist working in the automotive domain since 1999. I have worked with some of the biggest automotive media titles in India, starting with Autocar, BBC TopGear, and Times Auto. Currently, I am Editor-in-Chief at carandbike.com, where I lead the digital content arm and support their business goals. My role requires ideating content across all our digital platforms, keeping an eye on automotive and related news in India and around the world, evaluating new car and bike launches, and advising consumers on buying and owning them. I am also a jury member on the World Car of the Year - a global platform where automotive journalists from around the world pick the best cars of the year.
Q2. Based on your experience, are Indian buyers showing a preference for Strong Hybrids over Battery EVs for long-distance travel, and which OEM’s portfolio is most 'at risk' if the government equalizes GST for Hybrids?
There is definite interest in new-age alternatives to ICE-powered vehicles, such as BEVs and strong electric hybrids. And the interest is rising for…
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