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New Paradigms In Auto Industry

New Paradigms In Auto Industry

The automotive industry is undergoing rapid transformation driven by EV adoption, e-axle innovation, battery repurposing, and emission goals. Yet, chip and battery shortages pose challenges, while digital influencers reshape EV marketing and consumer engagement.

August 10, 2021 5 min read Consumer Discretionary
New Paradigms In Auto Industry

Improvement in the automotive industry is no longer incremental but exponential and sweeping. Powertrains for EVs or e-Axles is expected to take off as a new market, a third force behind the OEMs and their suppliers. As a deterrent for the sale of ICE vehicles, emission norms and EV sales targets are getting stricter in the U.S.A. Nissan has a lead in repurposing used batteries. If the driving range is the issue for battery driven electric vehicles, Britain and Germany are attempting overhead cables to power trucks on highways. The chip and battery material shortage is expected to continue throughout this decade. Only those who manage these two bottlenecks can emerge as winners. Here are some recent updates of sweeping innovations reported in the automotive industry recently.

e-Axles as a third force

The EV industry's horizontal division of development and production, already established in computers and other electronics -- is projected to challenge the vertical integration in the auto industry. A ready supply of hard-to-develop e-axles will, in turn, lower the hurdle to EV newcomers. The e-axle market is expected to grow. E-axles offer a way for a third force to break into the auto industry, after automakers and established…

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