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Next-Gen Technologies Driving Feed Manufacturing

Next-Gen Technologies Driving Feed Manufacturing

Emerging technologies like AI, IoT, and automation are transforming Asian feed manufacturing, improving yield, consistency, and cost control. Alternative proteins gain volume despite regulatory and scaling challenges; evolving export policies impact competitive positioning.

September 4, 2025 6 min read Consumer Staples
Next-Gen Technologies Driving Feed Manufacturing

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am a graduate in Agriculture from the College of Agriculture, OUAT, Bhubaneswar, Odisha, and a Postgraduate in Agribusiness Management from IIM, Ahmedabad, Class of 1991, both in India.

I have worked across India, spanning a career of 34 years. I have worked in the agrochemicals and seeds business for Godrej Agrovet in East India and then transitioned into the Animal Feeds Business thereafter.

Thereafter I have moved into the Poultry Business career from 1999 till date, covering length and breadth of India working for companies like C&M HyLine Farms Pvt Ltd, AFS Division of Hindustan Unilever (Ops Manager-AP and East), Venky’s India Ltd as their GM-North Zone (2003=2019), Srinivasa Farms Hyd as their COO (2019-2023), and now with Sampoorna Feeds Pvt Ltd as President since 2024.

Q2. How do you foresee emerging technologies redefining best practices in feed manufacturing over the next three to five years?

The emergence of technology is primarily in a few segments:

  • Nutrition (in response to evolving genetics of animals)
  • Enzymes
  • Process automation in manufacturing (to substitute labour and avoid human error)
  • Automation…

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