O2O Commerce Business Model Benefits

Give shoppers what they want

How does this fit with the O2O commerce model?

Research shows that 61% of shoppers would rather shop with brands that also have a physical location (versus those that are online only).

Combine that in-store customer experience with an online strategy so shoppers can read detailed product descriptions without talking to a sales rep. They can use a mobile app to redeem points on a loyalty program and redeem social media coupons for money off in-store.

Retailers can build niche audiences around their physical locations when they use these online channels effectively. This drives internet users toward brick-and-mortar stores—resulting in more foot traffic than if they were IRL-only.

Save Money on Logistics

O2O commerce strategy—especially the buy online, pick-up in-store model—helps merchants cut down logistical costs. Retailers can regionalize their inventory and dedicate a percentage of their store space toward storing products that have been sold online.

O2O Commerce Market Size and Opportunities

Retail sales are projected to reach $5.94 trillion by 2024.

O2O Commerce Industry Statistics and Trends

E-commerce will make up 22% of global retail sales by 2023.

To give context to this growth, 14.1% of global retail sales were e-commerce purchases in…