Packaging Sustainability: Decisions Based on Facts
Medoola champions fact-based decisions in sustainable packaging, using Life Cycle Analysis data to debunk myths like the “plastic problem.” Their expert consultancy helps businesses optimize packaging for real environmental impact with verified data.
In May 2019, my packaging and POS consultancy firm, Medoola, ran a month's worth of soundbites on packaging and sustainability right here on LinkedIn.
Whether you agreed with them or not, they were all completely factual, backed by reporting and Life Cycle Analysis (LCA) data from around the world.
Our company's message is clear. Decisions made about sustainable packaging and POS must be based on fact, not on emotion. Factual reasoning is vital in order to deliver real environmental benefits.
Packaging Sustainability
The media seems to be moving the emphasis on sustainability to carbon emissions in 2020. However, the noise made on LinkedIn posts and in infographics is still apparent in regards to plastic and packaging. In most cases, as I accounted recently with a globally recognized brand, these headline-grabbers do not have factual evidence to support them.
The result is businesses, consumers, and even government bodies continuing to make decisions based on perception rather than reality.
At Medoola, justification is key. As a business, we add value to our clients' decisions by supplying facts and data that justify their packaging strategies. Each supply chain is different so a holistic approach for every project, newline, or a new category is…
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