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Performance Management: The News Broadcasters Way!

Performance Management: The News Broadcasters Way!

A broken Performance Management System can break employee trust. In the News Broadcast industry, lack of clear KRAs and feedback culture led to disengagement and bias. Discover how process-driven PMS, training, and continuous communication can transform appraisals into growth stories.

December 30, 2022 18 min read Industrials
#Performance Management System, Employee Engagement, performance management in people-driven industry
Performance Management: The News Broadcasters Way!

I know what is expected of me at work
-Gallup Engagement Survey

If we look at Telecom and News Broadcast industries, both started in India almost simultaneously. Due to its sheer nature of being customer-centric, Telecom evolved into a process-driven industry and therefore was able to not only attract the best talent but also retain, nurture, and grow the same with its well-oiled and researched people processes.

On the other hand, though News Broadcast, though, a very people-dependent industry, however, due to a lack of sustainable and robust people practices and processes, in general, relied more on the non-scientific manager's judgement. Therefore, it ended up being one where only a select few grew the corporate hierarchy with a non-process-driven PMS system.

Performance Management System

I am touching upon the most crucial part of HR, the Performance Management System of the news broadcast industry.

Challenges in Performance Management System

The starting point of thePMS, the KRA setting process, was the first bottleneck. The KRAs were mostly non-objective (other than the sales function, which is driven by numbers that are easy to register and appraise someone). Mostly in functions that aren't driven by numbers, like editorial, content, engineering, etc., in…

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