Personal Branding

Over the past couple of years, as our socialization evolved over the digital medium, I had the good fortune of making friends with several entrepreneurs on various stages of their personal and professional journeys.

Some were starting and wondered how to build a name for themselves, while others had already lived the best years of their professional lives and were seeking social impact. However, one question often kept them awake at night. What is the right way to build a personal brand?

Over several conversations, I found myself offering advice to them, much as I would build a strategy for a brand. Let me take you through the process; you may find it helpful on your own journey.

Framework

The journey towards building the strategy for your personal brand like any brands journey can be covered by answering four primary questions:

• Who is your Target Group?
• What are the Needs of your Target Group?
• Who are your Competing against?
• What is your Unique Offering?

Now, let’s proceed down these questions one by one and identify the usual pitfalls that confound us.

Identifying the “Consumption TG” and your “Communication TG”

Please note the word consumption TG is the consumer (the person…