Pharmaceutical Shopping Patterns In Indonesia

Since the first time Covid-19 was reported to have entered Indonesia in March 2020, it has become a game changer in digital transformation.

Although two years have passed and the public's fear of Covid-19 has faded, the transformational effect brought on by this pandemic continues and is expected to strengthen further in the future.

Digital Transformation in Indonesian Health Industry

The most significant digital transformation in the Indonesian health industry during Covid-19 was the change in people's shopping habits from offline to online. The number of prescription drug purchases on digital platforms has increased dramatically during the pandemic.

E-commerce Platforms for Pharmacies

One of the pharmaceutical companies in Indonesia reported that, the sales volume of the pharmacies that joined their network, 30% of which was generated from online sales since Covid-19, and this figure is still growing.

The activity restriction policy implemented by the Indonesian government during the pandemic made traditional pharmacy owners who previously only sold offline begin trying to sell online to avoid a decrease in income.

The needs of the owners of traditional pharmacies are facilitated by two parties who can see market opportunities, namely :

• Large e-commerce companies such as Tokopedia (with more than 100 million…