Q-Commerce, Only The Best Will Remain

Last week in the European market, Gorillas, Getir, and Zapp, the quick delivery services, announced that they urgently needed cost cuts.

Throughout the last 18 months and after the worst moments of the pandemic, we have been observing with a mixture of amazement and admiration, the dizzying speed at which quick commerce companies or ultra-fast delivery, have grown.

Under the premise of "growth first and profit later" and the support from the funds they had raised from the different financing rounds, these Q-commerce companies have been taking over the European streets, supported by massive advertising campaigns.

But the economy has been getting complicated in the recent months; inflation and deterioration of the macroeconomic outlook has made the party much more onerous than expected.

The first on-demand delivery service platforms to put the brakes, were the Germans at Gorillas. With a significant reduction in staff at their head office and exit from the markets of Belgium, Denmark, Italy, and Spain.

The next day, Getir also had to accept that it had limits. One in seven jobs were eliminated, accounting for nearly 4,500 layoffs. Most of its expansion plans were scaled back, although Getir insists it does not want to abandon any…