Ride The Wave

In LVG & Co's work helping values-led business grow and innovate, we often find ourselves supporting individuals and organizations as they navigate change. This makes sense: Change is requisite for growth.

Yet while it is an obvious and well-known fact that change is inevitable – one thing I've learned in life, is that people don’t like change. Breaks to the status quo lead to resistance, as well as feelings of fear and anxiety. We see this in our work all the time, and we’re experiencing it en masse at this current moment in history. Yet as human beings, we are also extremely adaptable.

I grew up next to a major surf break and watched the waves roll in day after day. While I don't surf as sport myself, "ride the wave" is an analogy I began using about 10 years ago when managing my first team through a major change initiative at adidas. In the subsequent decade as a business leader, it has become a go-to reference I use nearly daily.

To help clients navigate change and grow, LVG & Co. often calls to mind this analogy of “riding the wave”. We lean on it to discuss preparedness:

• Research –…