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Smart Wheels, Smarter Chains

Smart Wheels, Smarter Chains

India’s two-wheeler market is expanding rapidly, led by EVs and premium segments, with global growth mirroring this shift. AI-driven supply planning, blockchain traceability, and green sourcing are reshaping supply chains, emphasizing sustainability, localization, and cost-efficient sourcing in the

September 22, 2025 3 min read Consumer Discretionary
Smart Wheels, Smarter Chains

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?


I have experience of over 36 years, out of which 27 years are related to the 2-wheeler industry.


Q2. How do you see the size and growth trajectory of the two-wheeler market evolving in India and globally, and which product segments are contributing the most to this expansion?


The two-wheeler requirement is growing with more buying power, improvement, and better roads and infrastructure. It will take a long time for us to reach the current % of two-wheeler owners, similar to those in Southeast Asia.


Q3. How do you see digital technologies (AI in supply planning, predictive procurement, blockchain for traceability) shaping the automotive supply chain market in India?


This is undoubtedly going to help, especially in end-to-end planning of the supply chain. This has started in major OEMs, and with the support of IT, this will help to reduce the surprises in the supply chain.


Q4. As sustainability becomes more important, how do you see market expectations around green sourcing and circular supply chains shaping OEM and supplier strategies?


Many initiatives are taken in OEMs, with a…

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