Strategy For Consumer Durables In Indian Markets

The Indian market has its dynamics. This is because India is a nation of pluralistic culture, taste, language, religion, choice, etc. Here you will find that in a single state, customers ask for products of different choices, colors, etc.

Many MNCs who have ventured into India in the last decade have found the market complex and, in the process, have either quit or still struggling because they thought that with superior technology and dominating marketing skills, they would rule the hearts of Indian customers, the way they have been doing in most parts of the world.

They had failed to realize the Indian psyche, and top marketing genius from top management and engineering institutes were forced to bite the dust as all their ideas deflated.

However, some MNCs were smart enough to dive deep into the markets and came out withbrilliant ideasand products which matched the wavelength of Indian customers, and their business flourished in leaps and bounds.

Now the question arises: What is the enigma of Indian consumer durable markets- that some perished and some flourished?

In this article, I have tried to decode this mystery.

Strong Service Networks

We have to understand that India believes in…