Sweet Investment In Indonesia

The consumption pattern of white sugar so far has shown an increasing trend from year to year. This is due to the trend of people's lifestyles in serving various types of food and drinks.

The upstream industry and supporting industries are also growing rapidly. This is marked by the opening and expansion of sugarcane plantations in the upstream sector, as well as the rise of food and beverages that use sugar with the presence of manufactured processed products and the increasing number of cafes/restaurants/home food industries in the downstream sector.

Dilemma Regarding White Sugar

There is a dilemma for the government and industry in carrying out their business policies. This is related to the gap between business expectations vs. health expectations.

For the business sector, of course, the profit factor is the main goal; they respond to every opportunity and demand from consumers. However, it is undeniable that consuming sweetened beverages at high levels and for certain periods can trigger cases of obesity, diabetes, and other diseases that are very dangerous for human life. To find a balance point between business expectations and health expectations, a change has begun in the pattern of using sugar ingredients, namely by conducting research…