The Decisive Shift in Packaging Capex

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I have been associated with Flexible Packaging machinery manufacturing and selling for the last 36 years. Have worked with the company that manufactures machines to produce plastic films, bag & pouch-making machines to convert films into packages, and machines that automate the packaging process. Having worked with these machines has given me good exposure to the challenges faced, the industry's needs, and, of course, solutions.

Q2. What single change is most altering packaging investment decisions today, and why does it matter now rather than two years ago?

The single change, in my view, that will most alter packaging investment decisions today is awareness of the recyclable packaging solutions available. This was not as relevant/significant 2 years ago, as there was, in general, ambiguity amongst brand owners, Packaging manufacturers, and the administration.

Q3. Where does automation, digitisation, or advanced machinery clearly improve productivity or quality, and where does it struggle to deliver ROI?

As the availability of manual labour becomes scarce, the role of advanced, automated machinery becomes the saviour. When wisely selected, depending on the application and the…