The Tech Disruptors Redefining Pharma

It is fascinating to witness how disruptive innovations can truly change the way healthcare is delivered and medicine is practiced. Enormous technological changes are heading our way.

However, if they hit us unprepared – which we are now – they will wash away the medical system we know and leave it purely a technology-based service with no personal interaction. Such a complicated system should not be allowed to just wash away; it should be consciously and purposely redesigned, piece by piece. If we are unprepared for the future, then this opportunity will be lost.

When I speak to IT pharma colleagues or see the global technology trends, I tell them we need to act now or will lose business, or even be left with no business at all. I try to underscore this radical statement by highlighting the following trends and examples:

1)Empowered patientswho become equal partners with their caregivers hack the whole healthcare system. These ‘E-patients’ will want to get into clinical trials. Some even acquire biotech companies to run their own trials.

2)Health gamification, which makes it easier to motivate everyone to live more healthily. The incentives pharma companies are currently using to motive…