Time To Switch From Supply Chain To Demand Chain

The manufacturing regime is coming to an end. Its main value is its disruptive cost of production per piece. This signifies that you make a million parts and part cost becomes negligibly small. Further, the methods were improved to get most of productivity to increase the margins. Quality systems came up to avoid rejections for all possible reasons. The ultimate was the Six Sigma Drives to produce goods with consistency.

As the technologies grew alongside, they augmented manufacturing further. The inventions gave monopoly rights to enjoy the markets, which included computing bolstered manufacturing through automation and optimisation. However, this manufacturing glory is poised to vanish soon. Are we then heading to a doomsday? How can consumption of humans whose wants are said to be unlimited, dry up? That is not what I am claiming. On the contrary, human wants have been surging to an all-time high since the dawn of civilisations.

Focus on customer

What we need to understand is the emergence of the new customer. These are the young customers born during the millennium. Today, they are into their late teens waiting to enjoy the best of technology that the market can provide. They would like to have unique…