Top 5 Tips On Brand Planning For 2022
Effective 2022 brand planning demands digital-first thinking, consistent messaging, smart budgeting, refinement of proven strategies, and meaningful measurement. Focus on engagement, omnichannel execution, and continuous improvement to maximize brand impact and ROI.
After a great 2022 planning session yesterday in Ascot with our client team and ClosingDelta, I thought I would share some basic tips on getting the most out of your brand and budget planning stages for next year.
"Digital is here to stay, no seriously it is here not going anywhere, and winning in this area matters"
So, we need to include it at the front of our mind when we are doing planning activities.
Statistics vary but something like 60%+ of the budget spend is currently digital for brand teams, I feel this is closer to 80% +, especially post COVID-19 from the sessions we have run recently with Closing Delta and our partners.
Lack of face-to-face access is driving a lot of this activity for 2022 and beyond, the model is changing, are you?
Tip 1
Don't detract crazily from what has worked for you this year
Coming into August 2021 we can see that we have some very decent numbers against projects such as webinar activity across the board, and maintaining share of voice in this area is important so invest in this and other areas where you have seen traction into 2022.
Tip 2
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