Why 95% Of New Products Fail
30,000 new products launch every year—95% fail. The difference between failure and success often comes down to planning, talent, and execution. Read how to future-proof your product strategy.
Seriously?
Yes. Seriously. 95% is a huge number.
So, why?
- A lack of resources
- A lack of planning
It is known that there are around 30,000 new products launched every year, and 95% of them fail.
Look back over time, and you can see history is literally riddled with products that should never have been launched and have been the downfall of some great companies.
So, how can you be sure your new product ideas will be among the 5% that will succeed?
Tips to Avoid New Product Failure
A couple of tips spring to mind.
- Have the courage to outsource to experts in Product Development
- Absolutely insist on a Prelims / Discovery phase prior to starting the project
And you might ask, why those two steps?
Challenges in New Product Development
Well, typically, every company we talk to, the world over, suffers from the same three challenges.
Capacity- whilst they have a great R&D team; actually, the workload is overwhelming
Capability- even with incredible expertise on the team, they don't have all the talent they need for every single project, yet they can't justify recruiting
Momentum- schedules and deadlines are being missed, and the momentum just…
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