Why Brand Builders Lead the Future of Marketing

No denying that half a century ago, there were only Sales heroes. They rose high to become sales administrators and applied their extensive market and customer knowledge, all of which they had acquired first-hand.

After universities started analyzing Sales Management and business organizations, marketing became a formal discipline. It has a framework of concepts. This continually evolved over the decades till we arrived at Brand marketing.

The idea is that there will be parity or only a minuscule differentiation within the product itself. So, faith in the supplier and other pull factors such as image appeal will be the reason why a customer prefers one company over another to buy from.

Why is this true? Gone are the days when you made your product in one or two of your factories. In today's cost-effective global manufacturing, your product is assembled to your specifications at remote locations where other manufacturers are also getting their products made.

Tech it or leave it!

The meaning of `Unique Selling Proposition' has undergone a sea change. Companies are investing more in post-sale activity and customer response mechanisms. Telecom has created an expectation that customers will wait only a few minutes and not hours.

Today's marketing…