Winning Strategies for Greenfield Plants

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

I am a seasoned chemical engineer and Business Advisor with over 35 years of leadership experience in continuous process industries, including 15 years as CEO/Managing Director.

I have successfully led multiple greenfield and brownfield projects, specializing in technology selection, project feasibility, financial modeling, and execution strategy.

Today, I serve as an advisor to companies in India and abroad, providing guidance on opportunities in the chemical sector, project development, and growth strategies.

Q2. In the context of the Indian chemical industry, how can one identify a product with promising prospects, and what key indicators confirm that the opportunity is strong enough to pursue?

Start with market intelligence: study demand–supply gaps, consumption growth (CAGR), and end-use industries. If demand is rising at or above GDP growth, and imports are meeting the supply gap, the product merits deeper evaluation.

Key indicators include:

• Large and consistent import dependence
• Rising domestic consumption
• Attractive value chain linkages (backward or forward integration potential)
• Favorable government policy or tariff protection

Q3. What is the best approach to analyzing import data to inform business decisions in the…