Digital Trends For A Post COVID World

The prospect of a pandemic has been a well-known risk for many years, but it was hard to predict the exact timing of the current corona-virus crisis. Digital Trends operate the same way: The big shifts might be well-known, but it’s hard to predict the timing and shape of the bell curve that most trends follow. Will they stay niche or suddenly see accelerated mass adoption because of some external trigger?

At times like these, it’s good to look at trends that are already out there but now feel primed to play a more vital role in our marketing strategy.

My attempt below is to decode the few digital trends that the crisis has radically accelerated:

1. Digital Escalation of video content: 1 in 3 watch online video

While it is no secret that video consumption is high amongst the internet population, with the economy moving towards a virtual experience economy, this digital trend will gain new levels of meaning.

While brands have been striving to create good quality video content, most of us miss out on the language preferences of the video content. A significant portion of this video content is consumed on mobile phones. No wonder you see…