From Vanity Metrics To Value

Q1. Could you start by giving us a brief overview of your professional background, particularly focusing on your expertise in the industry?

For the past six years, my work has been all about blending digital communication with strategic content development for international and development-focused organizations. My experience is a bit of a mix, but it all comes back to using digital tools to make a real impact.

I've spent much time on digital communication and strategy, planning and executing content for social media and websites. I've even used AI to create visuals on a tight budget. A big part of my work has been designing digital communication plans that boost an organization’s reach and engagement—I did this for U-Report India, for example, with great results.

Donor relations is another area I'm deeply familiar with. I've focused on using digital channels—like email campaigns, apps, and social posts—to build strong relationships with donors and keep them engaged. My goal is always to improve donor retention, not just bring in new ones.

Because of my legal background, I've also specialized in strategic communication and compliance. I've created everything from data privacy and protection policies to crisis communication matrices. For organizations like WaterAid India…