Future Of Advertising On OTT Platforms
COVID-19 lockdowns boosted OTT platform usage and ad insertions in India, with viewership and new advertisers surging across sectors. Paid subscriptions and digital ad revenues rose sharply, signaling strong growth for streaming platforms.
The widespread of pandemic COVID 19 has locked down the lives of the people for several months now. It has changed the lives of people in a lot of ways. From the economy of the nation to the lives of the people, everyone is facing the impacts of this deadly virus. Even the television industry is in short of supply of fresh content to its viewers. Therefore, viewers have turned their faces to the video streaming platforms.
As per the studies made and the data collected from the sources, it has been indicated to have a drastic increase in the consumption of the OTT platform across Amazon Prime, Netflix, Hotstar, Zee5, SunNxt and many more. With an increase in the viewership of the video streaming platforms, the volume of the advertisements has also increased. Since February, the platforms have got an exponential increase month over month for online advertisements.
One of the famous research firm TAM has released the data that ad insertions on OTT have doubled up in April 2020 over march 2020. These months are defined as the pre COVID-19 and the COVID 19 period respectively. In March, the insertions were counted to be around 16000 as compared…
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