IoT Portfolio, Impact On Telecoms
Telecom services face commoditization, low ARPU, and high churn. IoT offers new revenue and retention opportunities through smart connectivity, analytics, and SaaS-based models across industries like healthcare, manufacturing, and smart cities.
Telecom services are largely commoditized now, yet they constitute the core of the telecommunications provider’s service portfolio.
In a highly indistinguishable service offering, the only differentiator is price and service effectiveness – customer delight. On the contrary, high commoditization force the telecoms to slash the prices to gain market share and remain competitive, leading to a low ARPU. Apart from low ARPU telecom sector is facing a high churn rate due to competitive promotional offerings.
Internet of Things, a new opportunity that can solve both the problems, customer retention, and revenue generation, by creating new revenue streams.
Internet of Things (IoT) will generate estimated US$1.8 trillion revenue for mobile network operators by 2026, driven by the early deployment of commercial Power Wide Area Networks in licensed spectrum, according to GSMA, which highlighted new figures in the IoT Forecast Database Research published by analyst house Machina Research.
IoT new revenue stream, the opportunity for telecoms
The major Telecoms operators in India may consider amplifying their service portfolio with a range of IoT-enabled services in intelligent manufacturing, healthcare, smart retail, smart city, smart home, vehicle, and asset tracking.
To monetize this opportunity, I firmly believe that telecom companies should build an end-to-end…
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