Live Streaming Transforms E-Commerce

2021 does not bring any luck with itself. Today, every living individual is surviving for his life just because of the Covid-19 pandemic. Digitalization is playing a key role in this pandemic. People have started shifting everything in digital platforms. Technology is helping everyone to stay home in Covid-19. To attract customers, live streaming in e-commerce started in the year 2019. Retail companies worked and found a way to use the power of video connectivity differently.

A couple of weeks back, when I was watching my favourite movie on television, I watched few advertisements of Pothys (one of top retailers in textile industry in Tamilnadu), and few jewellery ads. They were asking people to buy their product through live streaming. They did not ever imagine that this concept would help them to retain their customers in 2020. It is really helping them in retaining their business and selling their products without violating government's Covid-19 norms, even every country in the world is utilizing it.

• Live video is improving the way brands connect with their audiences. Live streaming has the power to expand the viewership of an event attended by hundreds into the millions, the rapid rise in popularity of influencer…