NexGen Codecs
The article reviews next-gen video codecs—VVC, EVC, LCEVC, AV1, and VP9—highlighting their efficiency, compression gains, royalty challenges, AI-assisted encoding, and strategic adoption for streaming and broadcast platforms.
Recently there was an announcement about VVC (Versatile Video Coding) standardization. Along with VVC came two more codecs EVC and LCEVC from MPEG. Apart from these, there are few other options in next-gen codecs in the form of VP9 and AV1.
Codec is a vital component in the delivery of video on pay TV and streaming platforms. With ever increasing demand for high resolution and immersive content, which requires many folds of bandwidth, there is a need to look for innovative solutions. Next-generation codecs improve encoding efficiency and quality and the right solution to these requirements.
At present, H.264 has been the most adopted codec for streaming and linear broadcast platforms. Now there are new generation codecs that can offer better compression than H.264. It is essential to adapt to new generation compression standards to offer better quality video over the same bandwidth and reduce CDN costs.
Next-generation codecs improve encoding efficiency and quality
Let us look at CODEC options we have.
H.264/AVC:
Developed by ITU and ISO/IEC, H.264/Advanced Video Coding is a workhorse codec. It was designed to meet broadcast and video streaming requirements. It is widely adopted, delivers quality output and given its wide support, plays on any…
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